​2018 Copyright © SiSi Theo

My online journey began in 2017 when I registered to sell on amazon. It took over 4 months to get the paperwork in order, not that I’m disorganized, but the amazon platform is difficult to enter. Many hours were spent sending documentation, talking on the phone with tech support and I wondered: who makes money spending their entire day on the phone? The problem was my private label, I was the new kid on the block, and since I wasn’t selling someone else’s product, I had to provide information I didn’t have. Most of the time, I had no idea what they were talking about, and finally my humble beginnings began from amazon.ca (Canada). Then I decided to do FBA and shipped my coffee to the designated warehouse in Canada. 

With complete organic growth, I sold 2 coffees per month over a period of a year on the .ca site. Not good, right? But enough to have amazon.com take me serious. So in 2018, I was able to get on the  .com (US) platform and .co.uk (UK) platform, no questions asked, no additional paperwork required except for id. The problem came when UK asked me for a VAT. A VAT number is a tax number that needs to be set up and reported quarterly. That costs more money than the products sold. So what's the point in selling in the UK? I have closed the account temporarily until I can figure out a better way.


In March 8-10, 2019, I am going to Los Angeles for a conference Ecom 2019 with other Amazon sellers. I hope this will be a time of learning where I can grow my business online. I'll keep you posted.


SiSi Theo